Where it all began

Hey loves, I wanted to reintroduce myself — I’m Cassandra, the heart (and hands) behind Soul Ties Co.

I’m a mom of six, a wife, a dreamer, and a woman who built a business in the middle of life’s beautiful chaos. Between school pickups, toddler meltdowns, and those early mornings only moms truly understand, I started finding pieces of myself again — in the quiet, in-between moments where purpose finally felt possible.

Permanent jewelry came first.

Not just the sparkle — the meaning behind it.

I fell in love with the stories people carry: friends tying their memories together, moms honoring their babies, couples marking milestones, and women choosing themselves again after forgetting they were allowed to.

Then came spray tanning — not for the shade, but for the shift.

For that moment a woman looks in the mirror and says, “Oh… there she is.”

Confidence is powerful, and watching someone step back into hers never gets old.

I didn’t grow this business in perfect conditions.

I grew it in car lines, nap times, and late nights. In messy seasons and magical ones. In moments where I doubted myself but kept going anyway. In moments where God gently reminded me that the dreams He plants in us have purpose — even when the path feels wild.

Soul Ties Co. is more than my job — it’s my heart.

It’s family-rooted, faith-led, and built on the belief that women deserve to feel beautiful, valued, and connected. When you sit in my chair — whether for a bracelet, an anklet, a necklace, or a glow — I want you to feel seen. Loved on. Taken care of.

Because that’s what this brand really is: connection.

A tiny piece of gold. A soft bronze glow. A reminder that you matter, that your story matters, and that there’s beauty in every season you’ve walked through..

Thanks for being here. Truly. It means more than you know.